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Equestrian Business Coach for Dream-Chasin’ Entrepreneurs

Hey there! I'm Denise,

DITCH THE
OVERWHELM 

& Get the Clarity You Crave?

Are You Ready to

Hard Truth: PASSION ALONE WON’T BUILD A SUSTAINABLE EQUINE BUSINESS

Sure, passion for horses is what got you started. But then you realized people actually need to see your business to buy from you, and overwhelm hit faster than a green horse spooks at a puddle.

 

You’re spinning your wheels, tweaking your website ‘til the wee hours with no real clue if it matters, and second-guessing whether your posts will actually lead to sales or just more likes.

 

So, what’s a passionate equestrian entrepreneur to do?

White Oil Paint

First, stop chasin’ followers & copying what everyone else is doing. 


(Their dream is not the one you’re after, remember?)

Next, figure out who you’re best-suited to serve. That’s the first step to clarity, my friend. 

Why clarity? 
 

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CLARITY IS THE ULTIMATE SUPERPOWER FOR BUILDING A SUSTAINABLE HORSE BUSINESS

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 Confused 

 Clueless 

 Stuck 

 Confident 

 Strategic 

 Plan of Action 


"Yes, Denise, I want clarity! But, that’s the problem."

 

You know where you want to go with your horse business — you just don’t know how to get from where you are to where you want to be.

 

That’s why I'm here, friend.

 With equestrian business coaching, I’ll help you

clear the marketing fog

ditch the guesswork

build your equine business with confidence.

Customer review on horse business marketing
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2 THINGS I KNOW TO BE TRUE ABOUT YOU

You have a crystal-clear

vision of success.

And your version of success? It's 100% personal—something that can't be measured just by the number in your bank account

You’re not afraid to dig in

& do the work

Social media, websites, email marketing—none of that scares you. You just want a clear plan so your time is spent serving the horses & people you love.

Not to mention, you want to know the person advising you understands the difference between a filly and a foal, an eventer and an event, a cutter and a jumper.

 

And all the horse people in the back said, “She gets me!”

You need a thinking partner who gets the horse world and truly cares about your success.  

Come on in. That’s why I’m here. :)

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The best part of coaching with Denise has been having a trusted advisor in my corner—someone who cares about you as both a friend and a mentor.

 

It has been absolutely priceless!

Megan Sullivan |  Elevated Equestrian Agency

Hey tRAILBLAZER!

I'm Denise Alvarez, and yes, I’m 110% a horse girl. Been riding since I was knee-high.

(Cue the “You learned on a stubborn pony, too?!” virtual high-five ✋)

 

I’m also 110%  in love with business-building and marketing. My hand has been in the marketing mix for 20 years, and I don’t think I’ll ever grow tired of it.

 

When I married my two loves to create Stormlily Marketing and serve the equine industry, I knew instantly: Helping growth-oriented equestrian entrepreneurs is what I’m supposed to do.

 

Sure, what I teach and how I coach could help any business, but marketing in the equine space has unique challenges & opportunities. As one coaching client aptly said: If you don’t know the horse world then you don’t get it.

 

I’m not here to promise millions of followers or viral moments. That’s for influencers.

 

But if you want to connect with the right clients and build a business that works for YOU, I’m your coach.

 

Let’s get started.

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About
HONORED GUEST
PRESENTER &
EDUCATOR
American Horse Publications Equine Media
Equine Affair
Arabian Horse Association
Western Dressage Association of America
The Social Equestrian

Ready to Find Clarity & Build Your Equestrian Business?

Take the Reins marketing coaching

1:1 COACHING

Using my unique Saddle Up & Go framework, I'll help you craft and implement a marketing strategy that turns your social media, emails, and website into best-fit-customer magnet-machines.

Clarity Call

60-minute
CLARITY COACHING

In this one-time intensive coaching session, you bring the questions and I'll bring the answers. Email marketing, brand messaging, launch guidance—nothing’s off the table

Photographer Shelly Paulson poses with horse and camera

Working with Denise makes me feel like I have someone on my team who cares about my success! I can focus on the things I’m best at and not stress about marketing.

SHELLEY PAULSON

SHELLEY PAULSON PHOTOGRAPHY

Horse trainer Lindsay Hayes Cofell

Working with Denise has transformed the way I market and show up online for my business. She truly wants me to succeed — and, she gives me the support & tools to make it happen! 

LINDSAY HAYES-COFELL

HAYES COFELL
PERFORMANCE HORSES

WHAT

CLIENTS

ARE

SAYING

Freebie

FREE
MARKETING
TOOLS
&
RESOURCES

Setting Marketing Goals Freebie

CHEAT SHEET

SET GOALS WITH STAYING POWER

Discover the keys to setting goals for your business that'll actually stick and inspire you on the daily.

Beginners Guide to Email Marketing by Stormlily Marketing

BEGINNER'S GUIDE

BUILD & GROW YOUR EMAIL LIST

Are you looking for the best way to turn your contacts into actual customers? It's email.

Basic Website SEO Checklist for marketing equine businesses

CHECKLIST

GET FOUND ON GOOGLE

Ever wondered if there's anything you can do to help your website get found online? Start here.

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