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Equestrian Business Coach for Dream-Chasin’ Entrepreneurs

Hey there! I'm Denise,

Are you ready to
grow your horse business
with clarity, confidence & purpose?

HONORED GUEST
PRESENTER &
EDUCATOR
American Horse Publications Equine Media
Equine Affair
Arabian Horse Association
Western Dressage Association of America
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IT'S TIME TO STOP CHASIN' FOLLOWERS AND FIGURE OUT WHAT SUCCESS ACTUALLY MEANS TO YOU.

Because building a truly successful equine business isn't about the size, age, or stage of your business.

 

It's about knowing where you want to go and using that vision of success as your filter for every decision along the way.

 

When you have a clearly personal version of success, every post has a purpose and every email has an intention. That's how you make confident, strategic decisions for your equine business. ​

 

And, that's what I'll help you do through equine business coaching.

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The best part of coaching with Denise has been having a trusted advisor in my corner—someone who cares about you as both a friend and a mentor.

 

It has been absolutely priceless!

Megan Sullivan |  Elevated Equestrian Agency

Hey tRAILBLAZER!

I'm Denise Alvarez, and yes, I’m 110% a horse girl. Been riding since I was knee-high.

(Cue the “You learned on a stubborn pony, too?!” virtual high-five ✋)

 

I’m also 110%  in love with business-building and marketing. My hand has been in the marketing mix for 20 years, and I don’t think I’ll ever grow tired of it.

 

When I married my two loves to create Stormlily Marketing and serve the equine industry, I knew instantly: Helping growth-oriented equestrian entrepreneurs is what I’m supposed to do.

 

Sure, what I teach and how I coach could help any business, but marketing in the equine space has unique challenges & opportunities. As one coaching client aptly said: If you don’t know the horse world then you don’t get it.

 

I’m not here to promise millions of followers or viral moments. That’s for influencers.

 

But if you want to connect with the right clients and build a business that works for YOU, I’m your coach.

 

I can't wait to meet you!

Denise Alvarez

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I'm here to help you grow your equine business with clarity, confidence, and purpose.
Here's how:

Take the Reins marketing coaching

1:1 COACHING

Using my unique Saddle Up & Go framework, I'll help you ​craft and implement a clear strategy for your brand messaging, website, social media, and email marketing​.

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curated small
group coaching

Guided by my Groundwork to Growth framework, you'll build relationships with like-minded equestrian entrepreneurs, receive strategic coaching support, and craft systems to help you grow with purpose.

Clarity Call

60-minute
CLARITY COACHING

In this one-time intensive coaching session, you bring the questions and I'll bring the answers. Email marketing, brand messaging, launch guidance—nothing’s off the table.

Customer review on horse business marketing
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Photographer Shelly Paulson poses with horse and camera

Working with Denise makes me feel like I have someone on my team who cares about my success! I can focus on the things I’m best at and not stress about marketing.

SHELLEY PAULSON

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Horse trainer Lindsay Hayes Cofell

Working with Denise has transformed the way I market and show up online for my business. She truly wants me to succeed — and, she gives me the support & tools to make it happen! 

LINDSAY HAYES-COFELL

HAYES COFELL
PERFORMANCE HORSES

WHAT

CLIENTS

ARE

SAYING

Freebie

FREE
MARKETING
TOOLS
&
RESOURCES

Setting Marketing Goals Freebie

CHEAT SHEET

SET GOALS WITH STAYING POWER

Discover the keys to setting goals for your business that'll actually stick and inspire you on the daily.

Beginners Guide to Email Marketing by Stormlily Marketing

BEGINNER'S GUIDE

BUILD & GROW YOUR EMAIL LIST

Are you looking for the best way to turn your contacts into actual customers? It's email.

Basic Website SEO Checklist for marketing equine businesses

CHECKLIST

GET FOUND ON GOOGLE

Ever wondered if there's anything you can do to help your website get found online? Start here.

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