When you have a strong community around you and your brand, the possibilities for your equine business are endless. Where do you start? In this episode, you’ll discover 4 keys to building a strong community.
Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!
From horse trainers to riding instructors to bodyworkers and all things equine in-between, there’s one thing I’ve noticed successful equestrian entrepreneurs have in common: they have people.
I don’t mean assistants, although that might be true for some. And, I don’t mean a supportive group of family and friends, although that’s certainly a great asset.
When I say “people” I mean a community of like-minded individuals who have not only bought into the product or services they’re selling. They’re actually invested in the person, they might actually know him or her, but if not, they definitely feel like they do. There’s a camaraderie that surrounds the group, and it’s thanks to a shared love, trust, and respect for the person who brought them together in the first place.
For some, it’s a show team. For others, it’s a barn family. You get the idea!
It’s a strong community that will help build your sustainable equine business.
Shawna Karrasch and Jessie Hillegas of Shawna Karrasch Equine have discovered the power of that kind of community.
As a pioneer of positive reinforcement (R+) training in the horse world, Shawna Karrasch has been building her community for nearly 30 years. But, as you’ll hear in the episode, her aim was not to build a personal brand. Her number one goal has always been to serve the equine community.
Since she and Jessie Hillegas have joined together, the fruit of Shawna’s labor has become evident. They have been traveling across the country providing clinics and education. At the time of this episode publishing they’re in Florida, and they even have some international clinics in motion. Plus, they’ve created numerous online education opportunities.
All of this is fed by a thriving community of people who both support and respect Shawna and Jessie and want to learn from them.
That’s why I invited them to share their experiences—what they’re learning, what’s working well, and what they would encourage fellow equestrian entrepreneurs to do to build their own community.
4 Keys to Building A Strong Community
Consistency Keep showing up!
Be Authentic It’s about being true to who you are in all your interactions, online and in person.
Take Action Don’t sit around and dream about what’s possible. Get out there and do it!
Niche Down For the deepest connections, really dive into who you are for.
Of course, you'll want to listen to the full episode to dig into each of the insights Shawna and Jessie shared and discover how you can apply each one in your horse business!
Links Mentioned In This Episode
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