How are you planning for the future of your horse business? When it comes to long-term sustainability, investing your time, energy, and resources, this one marketing medium will be key to making your future plans happen.
Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!
I’m not going to tip-toe around it in this episode. You won’t catch me saying you’ll experience marketing success if you just do “this one thing.” But, you’ll always hear me say you need a comprehensive approach that should absolutely include email marketing in your mix.
As soon as you read email marketing, though, I bet one of the first words that came to mind was spam.
You don’t like the idea of putting even more stuff into email inboxes. Good!
Because I want you to see email marketing as a time for your to provide value to the people on your list.
And through that, you’ll also be able to sell.
If you’ve ever considered hosting an online workshop, in-person or virtual clinics, promoting openings in your program, launching a new offer, selling physical products, or even offering virtual lessons. Guess what’s going to help you do that well and get your offer in front of more of the right people?
Yep, email marketing.
Email marketing is the key to long-term sustainability for your horse business.
As Cowgirl Hall of Fame inductee Barbra Schulte said on my podcast before, you have to be thinking about the future of your business.
3 Reasons Email Marketing is the Key to Long-term Sustainability for Your Horse Business
1. Views
Unless you pay for views, the current stats show you can expect about 3% of your followers to see the content you post on social media.
On the other hand, the low average for email open rates is 20%. I have a client that regularly is 50% and another that’s regularly at 40%.
Plus, 99% of email users check their email every day, some as much as 20 times a day!
It’s often the first thing people do online; 58% of users check their email before they check out social media or the news.
In other words, if you want eyeballs on your offers, you can’t afford to ignore email marketing.
2. Sales
People buy via email. It converts!
People who buy products marketed through email spend 138% more than those who do not receive email offers.
Email marketing has an ROI (returns on investment) of 4400%. That’s huge!
And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media.
3. Customer Lifetime Value (LTV)
What’s LTV? The average value of a person who joins your company's email list for the duration of their time on your list.
In other words, it’s how much they spend with your business over the entire time of being on your list.
It’s another way to look at customer retention, and 80% of marketing professionals believe email marketing is an important piece of retaining your customers.
Remember: Just like you don’t need to have 20k followers on social to make sales, you don’t have to have thousands of people on your list to get the benefit of it. You just need the right people.
So, you’re ready to jump in and give email marketing for your horse business a try now. What’s next?
Step 1: Get my FREE guide, The Beginner’s Guide to Email Marketing for Horse Businesses.
Step 2: Make a commitment for when you’ll send your first email, and make it happen.
Of course, you'll want to listen to the full episode to dig into each of the insights shared and discover how you can apply each one in your horse business!
Links Mentioned In This Episode
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