How do you handle the unique challenges of having a physical location for your horse business? Amy Bond with The Painted Cowgirl in Greenwich, Ohio is sharing her lessons learned through 17 years (and counting) of building her thriving Western apparel shop.
Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!
Is it possible to find team members who care about your equestrian brand as much as you? How do you manage inventory when trends come and go? Can you still thrive as a local business amidst the rise of big box stores?
We’re diving into all of that and more in this conversation with veteran business owner Amy Bond with The Painted Cowgirl in Greenwich, Ohio.
What started as a tack shop 17 years ago, Amy has built into a thriving Western apparel store with FOUR storefronts in one town. And people drive miles and miles just to come to their shop. That’s not to mention the online community they’ve built as well.
How does she do it? Amy’s the first to say she didn’t do it all by herself. Building a team of people she trusts has been one of the most important factors of her success.
But, that’s just the tip of the iceberg of the entrepreneurial wisdom you’ll gain from this interview.
By the way, if you’re not a brick-and-mortar shop (AKA don’t have a physical location), there is still PLENTY you can learn from Amy’s entrepreneurial experience and wisdom.
Lessons on Building a Brick-and-Mortar Horse Business
In this interview you’ll discover how Amy has learned to:
Trust team members with the brand you built
Make difficult decisions as a business owner
Hire for your weaknesses so you can live in your sweet spot
Cultivate a team culture that acts as your filter for hiring and firing
Survive Covid as a brick-and-mortar location
Manage inventory despite trends that come and go
Thrive as a local business amidst the rise of big box stores
Of course, you'll want to listen to the full episode to dig into each of the insights shared and discover how you can apply each one in your horse business!
Links Mentioned In This Episode
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