Every horse business has a story. Every founder has a journey. The journey of Equicizer founder and creator Frankie Lovato has had its ups and downs like any other business venture, but the passion that drives him has never wavered.
Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!
In this full-length interview Equicizer creator, owner, and founder Frankie Lovato, you’ll hear how his passion at a very young age had him training on hay bales and even couches when there was no horse in sight.
That same drive is behind the very first version of an Equicizer he created during rehab after an injury so he could more quickly get back in the races as a jockey.
Frankie’s story is sure to inspire and encourage you, no matter what stage of growth you’re at in your own business.
Based on Frankie’s journey, here are some practical takeaways for your own horse-business-building journey.
4 Keys to Building a Thriving Equine Business with Passion from Equicizer's Frankie Lovato
1: Innovation
Nothing existed that would help Frankie when he was injured so he created it himself. Years later, he asked mechanical engineers to improve his design and they couldn’t!.
2: Quality
Equicizers are used all over the world because Frankie crafts a high-quality product. Demand has been driven by the quality of Frankie’s product — jockeys, athletes, and even therapeutic riding programs started coming to him asking for Equicizers.
3: Preparation
Consider ahead of time what could go wrong. This is how you know what to prepare for as you build and grow your business. Everything will not always go according to plan, so prepare Plans A, B, and C.
4: Relentless Dedication
As Frankie said, you’ll go through things that look like failures. But, if you want to build a thriving business, you won’t let those stop.
The common thread throughout every key: sustainability! Build your equine business through the lens of long-term sustainability as you implement these four keys.
Of course, you'll want to listen to the full episode to dig into each of the insights shared and discover how you can apply each one in your horse business!
Tour the Equicizer Shop 🐎
At the end of our interview, Frankie took me on a virtual tour of the shop, and I wanted to bring you along so I recorded it.
Enjoy this behind-the-scenes peek into the Equicizer shop where every single Equicizer is hand-crafted before being sent into the world. (One of the models you’ll see is headed to China Reining!)
Ready to set your equine business up for long-term success? Take the Reins 1:1 Coaching will give you a step-by-step roadmap to get there.
Links Mentioned In This Episode
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