Search engine optimization is not a one-and-done scenario for your equine business. It’s an ongoing marketing strategy, and Krysta Paffrath will show you how to implement it in your equestrian business.
Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!
How do you get your equine business found online?
That’s the million-dollar question for many equestrian entrepreneurs.
And, the answer is not as simple as you might hope.
First, you need to understand that you’re asking about SEO for your equine business (AKA search engine optimization).
Search engine optimization is essentially the process of optimizing your website to help your business to be found when someone is searching not just for your business name but for the products and services that you provide.
For example, if they search for riding lessons near me, and you are a facility that provides riding lessons, then you want to do as much as possible on your website to help you be at the top of those search results.
Same for photographers, or whatever service or product you’re providing in the equine industry.
Now, I always make sure to let my clients know there are people whose full-time job is search engine optimization. That's ALL they do for websites—they don't design, they don't write copy that converts visitors into customers. They are solely focused on helping businesses get found online.
However, I know enough to be dangerous. And I know enough to help get my clients on the right footing. As far as advanced strategies go, I leave that up to the experts.
That's why I'm so excited for today's guest, because as far as I'm concerned and the clients that I know that have used her services before, Krysta Paffrath is an expert when it comes to SEO.
Not only that, but she is in the world of horses, so she gets your business.
Heads up! If you need a very basic overview of SEO for your equestrian business, do these two things.
Now, for the insights and education from Krysta Paffrath!
4 Steps to Maximize SEO for Your Equine Business Website
Know what you want to be found for.
Be specific in your search terms. What are people typing into Google to find your website?
Explore the top websites that are already showing up in search results, including the content they’re creating.
Use available keyword research tools to help you with your research. Krysta recommends wordtracker.com and wordstream.com as free available SEO keyword research tools for equestrian entrepreneurs.
Get educated on what it takes to be found on Google.
Join Krysta’s free 7-Day SEO Challenge.
Explore online education sites specific to SEO such as moz.com and ahrefs.com.
Consider Krysta’s 4 Pillars of SEO
Content SEO
Onsite SEO
Offsite SEO
Technical SEO
Use Google Search Console
Connect your website to be sure Google is indexing the pages you want to be searchable.
Consider optimization tips and advice from the platform to increase your likelihood of being found in online searches.
Of course, you'll want to listen to the full episode to dig into each of the insights shared and discover how you can apply each one in your horse business!
Links Mentioned In This Episode
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