Are you getting regular inquiries from potential customers on your websites? And, do those leads pan out to be the right people for your business? If you’re struggling to get the right people in the door, consider these 5 warning signs your website is the culprit.
Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!
When it comes to your horse business’ online presence, your website is the glue that holds it all together.
So, tell me this … how is your website working for you?
Are you getting inquiries from potential customers?
Are the leads you’re getting the *right* people for you and your business?
Thankfully, since you control your website (unlike social media), there are some specific things you can do to ensure you’re attracting your best-fit audience.
If you’re struggling to get the right people in the door, consider these 5 warning signs your website is the culprit.
In other words, if you asked me to check out your website, these are the things I’m looking for to see if you’re attracting the right people.
5 Warning Signs Your Equestrian Website Isn't Attracting the Right Customers
You’re using me-centered copy instead of you-centered copy. Your website visitors want to know what you're going to do for them. So, when you write the words for your website, stop and think about your potential customers. Talk to and about them.
The images and/or videos on your website do not represent your specialty OR the level of experience you provide. Use pictures on your website that show what you'll do for your website visitors. Ideally, they'll see the pictures and say, "Yes, that's what I want!" And remember, the pictures on your website should be a clear picture of the quality people can expect when they do business with you.
Your lead magnet or a valuable freebie is easy to find yet you are not getting sign-ups. If you have a lead magnet, kudos to you! You are leaps above many other equestrian entrepreneurs. But, if you have a lead magnet, that is not speaking directly to your best-fit audience, it’s really not helping you to build a qualified list of email addresses.
There’s not information on your website to help visitors make a decision. If you don’t want tire kickers, then give a clear indication on your website of what’s included in your packages, what’s possible, what’s not possible, etc. Anticipate their questions and answer them on your website in an organized way.
Family and friends look at your website and still don’t understand what you do or who you help. As Donald Miller famously says, “When you confuse, you lose.” Don’t be so cute that people can’t understand what you’re trying to communicate. And, be aware of jargon that does nothing but leave your visors confused.
Clarity really is the key to effective marketing. That’s why I spend the first session in Take the Reins, my 1:1 coaching program focusing on your audience and messaging—getting rid of confusion and getting really clear so you know who you’re for and how to speak to them.
If you’re an equestrian entrepreneur who has a vision for your business—you know where you want to go, you just need a leg up to get your marketing in line with your goals—Take the Reins was designed specifically to help you get there.
Of course, you'll want to listen to the full episode to dig into each of the insights I shared and discover how you can apply each one in your horse business!
Links Mentioned In This Episode
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