If you get stuck trying to figure out how to make social media and your website work to grow your business, then email marketing may be your missing link. And because I know it’s a sticking point for lots of horse business owners, this episode is the second in a two-part series where I’m sharing some practical tips and strategies to make email marketing doable for your horse business.
Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!
One of the areas that lots of horse business owners get stuck in is figuring out how to make their social media and website actually work to help grow their business.
And I believe that email marketing is really the key to that.
You don’t own social media, so while it’s a fantastic tool, it shouldn’t be the only means you have to communicate with the people who want what you have to offer.
Your website is a great tool for discovery and you should have one. But where do they go from there if they aren’t ready to buy yet?
That’s where email marketing comes in.
And because I know that it’s a sticking point for lots of horse business owners, I’ve dedicated two episodes to sharing some practical tips and strategies to make email marketing doable for your horse business.
If you haven’t listened to the first 4 tips, you’ll definitely want to hear those, too. So, after you listen to this episode, listen to 8 Tips to Make Email Marketing Doable [Part 1]. (Or, listen to episode number 20 on any of your favorite podcast players.)
Here are the final 4 tips that will help make email marketing doable for you and your business:
Schedule your emails ahead of time.
Personalize when possible.
Use GIFs to have a little fun.
Use pictures or buttons to help break up the text.
Of course, you'll want to listen to the full episode to dig into how you can apply each of these strategies to your own business.
Links mentioned in this episode:
5-Day Equestrian Marketing Challenge [Challenge expired. Stay tuned for the next one!]
My Email Marketing Services (Because sometimes you just don't want to DIY anymore!)
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