If you have aspirations of creating an online membership, you may see yourself as an educator. But the reality is, all horse business owners should own the title of educator. Learn why you are an educator and how you can do it well from award-winning equestrian photographer and workshop host, Phyllis Burchett.
Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!
Did you know that all horse business owners are educators?
Of course, lesson instructors know that. But, it’s really true for all horse businesses.
Not convinced?
Here are two reasons all horse business owners should learn to be effective educators:
Being an educator is ingrained in your business. Riding instructor? Educator. Horse trainer? Yes, you’re helping horses but I bet you are also educating owners. Photographer? Educating clients during your time working together. Tack or saddle maker? Educating clients as you build their custom pieces.
Being an educator carries an income potential. Online memberships, YouTube videos for awareness, in-person events, retreats, or clinics—yes, you can charge for and make money from sharing your knowledge. But, to do it well, you need to be an effective educator.
Here’s what you need to remember: Being an effective educator is not about being an eloquent speaker and having a great stage presence.
If your students don’t walk away with more knowledge AND a way to apply that knowledge to help them meet their goals, then you’re not an effective educator.
Thankfully, we can all learn how to do it well.
In other words, it’s not a secret skill that no one can learn.
That’s why you’ll love this episode. It’s not about how to communicate or present a certain way. Instead, you’ll learn how to teach well so that you can effectively share what you know with others.
And, if you’ve not yet met Phyllis Burchett, you may not know why she’s here to talk about being an educator.
As someone who has been teaching and hosting photography workshops for years, Phyllis is filled with wisdom on how you can be an effective educator.
Let’s dive in!
5 Key Qualities of an Effective Educator
Know your topic well. You don’t have to have expert status but you do need to be well-versed in what you’re teaching.
Be passionate about what you do. Your passion will shine through to your students and keep them excited about learning.
Be willing to be uncomfortable. You’ll get pushed outside of your comfort zone. That’s where growth happens.
Know your sweet spot. What areas do you shine in? Where and how do you add the most value? Focus on that.
Listen to what your audience wants. Answer the questions they have and use that to guide your time together.
Of course, you'll want to listen to the full episode to dig into each of the insights Phyllis shared and discover how you can apply each one in your horse business!
Links Mentioned In This Episode
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