If your social media isn’t working for you — AKA helping you to book new clients and customers for your horse business — then, it might be time for you to revisit the social piece of your marketing strategy.
Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!
There’s more to marketing your horse business on social media than creating content.
Posts, carousels, stories, reels — engaging content does matter.
But, it’s called “social” media, remember?
If your social media isn’t working for you — AKA helping you to book new clients & customers for your horse business — then, it might be time for you to revisit the social piece of your marketing strategy.
Social media was created to be social.
Especially for equestrian entrepreneurs, you aren’t relying on brand recognition.
You’re not Ariat. You’re not Justin Boots.
You are an equestrian entrepreneur building your business using online marketing tools.
You have to build connections on social media. Build trust. Build awareness.
How do you do that?
Get outside of your bubble.
Practically speaking, spend at least 10 minutes engaging with your ideal audience on your social media app of choice every time you create content.
(Pro Tip: Your social media app of choice should be where your ideal audience is spending their time.)
7 Ways to Get Outside of Your Bubble & Build Connections on Social Media
1. Follow hashtags. Grab my FREE Ultimate Guide to Hashtags for Horse Businesses.
2. When someone likes your post, go to their profile and leave a comment.
3. Look at followers’ posts and leave comment.
4. Look at followers’ stories and reply.
5. Send an intro DM to new followers.
6. Reply to every comment on your posts. Come back within 24 hours of posting to be sure you don’t miss a comment.
7. Engage in comments of pages or profiles where your people are hanging out — breed or discipline associations, feed and farm stores, shows or events, FB groups
Sometimes you know what to do, but the doing doesn’t get done. What’s missing? Accountability!
Yes, you need help with the practical side of marketing and even creating a strategy. AND, you need someone to hold you accountable and remind you all of these things are connected to the vision you have for your horse business.
That’s why I created Take the Reins, my 1:1 coaching program.
Of course, you'll want to listen to the full episode to dig into each of the insights shared and discover how you can apply each one in your horse business!
Links Mentioned In This Episode
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