Even though you believe social media can be a means to connect with the people that can help you keep doing what you love, I’m guessing it’s just not at the top of your list when you have so many other things (and animals and people) vying for your attention. That’s why I’m sharing with you my simple system so you can knock out your social media 14 days at a time.
Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!
“Oh, I should post this! Let me just set the saddle, blanket and lead rope down for a minute and take a great shot and put something great together.”
… said basically no horse business owner ever.
Why? Because you’re busy doing what you love to do! Riding, training, barn chores, creating products for and serving the equine industry, giving lessons, etc.
And even though you believe social media can be a means to connect with the people that can help you keep doing just that, it’s just not at the top of your list when you have so many other things (and animals and people) vying for your attention.
That’s why I’m sharing with you my simple system that’ll help you plan 14 days of social media posts.
It’s the same system I’ve been teaching my Social Stride members (LINK SOCIAL STRIDE MEMBERS TO STORMLILY.COM/SOCIALSTRIDE) to help them post consistently engaging content in order to get those followers, engagement, and connections that social media will help you build the horse business of your dreams.
I also always remind them, it works but you have to do the work.
We all want to enjoy the fruit of our labor, but guess what… there has to be labor involved.
So, why is it even necessary to plan your social media?
Here are the 4 benefits of planning your social media content. It allows you to ...
Use focused brainpower when you have it and then not have to think about it when you’re doing other parts of your business.
Create content that engages with your audience. If you’re going to do it, do it well.
Make intentional space in your posting for last-minute or at-the-show type of posts. You can even write them ahead of time!
Post consistently. Why does consistency matter? Your account looks alive to new visitors. You have more opportunities to serve, more opportunity to engage, and more content for the platform to work with to serve your potential customers.
Okay, so now that we’re all on the same page about planning your social media content. How do you do it?
4 Steps to Plan 14 Days of Social Media Content in 30 Minutes
Step 1: Calendar Review Print a blank calendar you can write on and put down the appointments, shows, events, etc. that you want to post about.
Step 2: Write Your Posts Use the notes app on your phone or a doc on your computer to actually write the entire caption text for the posts you just planned. Remember to create engaging content and pull from a variety of categories such as education, inspiration, behind-the-scenes, etc.
Step 3: Schedule Posts If you’re using a third-party scheduler or even Facebook Creator Studio, put them in there. If not, just use the calendar app on your phon. Create an event called “Post on Social” and then in the notes of the event copy and paste the text you just wrote. Be sure to set a reminder and then when the time comes, you just have to do another copy/paste right into the platform of choice!
Step 4: Make Your Photo/Video Shot List If you don’t have the photos or videos you need already, make a plan to get them. And, if it’s for an event or show, make use of reminders again. “Hey Siri, remind me to take a group photo Saturday at 8 PM.” and you won’t have to worry about remembering it in the moment.
Now that you have this system, the key is to work it. Make an appointment with yourself to do this every two weeks or even every month.
When you do this consistently, you’re going to remove the overwhelm of social media. You might even enjoy it! And, you’ll definitely serve your audience well and create connections that will convert.
Links Mentioned In This Episode
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