What do you do if you see an unmet need in the equestrian world but it’s outside of your wheelhouse? Joni Gerard with Giddyup Getaway is living proof you can start that business and succeed. And, she’s sharing her roadblocks and lessons learned in this episode.
Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!
Do you have an idea for your horse business but you’re not sure if you should press forward because it’s a bit outside of your realm?
Maybe you’ve discovered an unmet need and you have the solution but it’s not in the wheelhouse most people see you operating in.
Joni Gerard, founder of Giddyup Getaway, was much like you. She was having a tough time booking and planning a road trip for she and her husband to do with their horses in tow so she created Giddyup Getaway—it’s essentially an AirBnB for horse people. Talk about meeting a need!
While her business has just launched this year, it’s been more than two years and the making.
In this candid conversation, you'll hear how Joni went from idea to conception, including the roadblocks and lessons learned along the way.
Starting A Business Outside Your Expertise? Do These 4 Things
Establish a support system. Entrepreneurship can be lonely, so be intentional about putting people around you who you can bounce ideas off of, who will be there to help you whenever you have a failure, or you need a redo.
Do extensive market research. Read everything you can about your potential audience, the problems their facing, how people are solving this problem that’s not working, what potential competitors are doing. Become an expert at your people.
Know your numbers. How long will it take to be profitable? What’s required financially for it to be sustainable? How long will that take? What’s the number you need to hit to maintain your desired lifestyle? When you know your numbers inside and out, you’ll be prepared for the potential (and likely) bumps along the way.
Set goals. Set goals on an annual and quarterly basis. Then, calendar time to review your goals, evaluate what’s working and what’s not, and adjust as needed.
Of course, you'll want to listen to the full episode to dig into each of the insights shared and discover how you can apply each one in your horse business!
Links Mentioned In This Episode
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