If you’re posting on social and getting no traction, what should you do? Get your notepad handy because this episode is packed with practical ways you can get outside of your profile bubble and build connections with potential customers on social media.
Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!
You know your people—AKA best-fit audience—are on social media.
You’re posting regularly. But you can’t seem to get the engagement you want or the sales you need. So, what do you do?
How do you build relationships and make sales on social when you can’t make connections?
What I often see horse business owners do in this situation is start to focus on the wrong thing such as follower count or just continue to post and hope for the best.
Or, maybe you already have a few thousand followers but you’re still not getting traction on social.
It can be frustrating, especially when marketing is just one thing on your long list of responsibilities as a business owner, but remember this:
Social media was created to be social.
Especially for equestrian entrepreneurs, you aren’t relying on brand recognition when it comes to marketing.
In other words, you’re not Ariat. You’re not Justin Boots.
You have to build connections. Build trust. Build awareness.
How do you do that?
Get outside of your bubble and do the work to build relationships with your potential customers.
7 Simple Ways to Build Connections With Potential Customers On Social Media
Follow relevant hashtags your audience is using.
When someone likes your post, go to their profile and leave a meaningful comment.
Look at your followers’ posts and engage.
Look at stories and “heart” and respond.
DM new followers.
Reply to every comment on your posts. (Tip: Come back within 24 hours of posting to be sure you don’t miss a comment.)
Engage in the comments of pages or profiles where your people are hanging out.
Of course, you'll want to listen to the full episode to dig into each of the insights and discover how you can apply each one in your horse business!
Links Mentioned In This Episode
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